March 2026 Monthly Report

2026年3月月度报告 · Confidential

密码错误 / Incorrect password
2026年3月 · Monthly Performance Report

March 2026
Business Report

数据周期：Mar 1 – Mar 31, 2026  ·  Prepared by PLAYHEADS
1
Sales Overview
店铺销售总览 · 数据来源：Shopify
3月整体销售表现
Total Revenue
总销售额
A$145,720
↑ +36% vs 2月
Total Orders
总订单数
3,113
↑ +24.6% vs 2月
Avg. Order Value
平均客单价
A$47
↑ +9% vs 2月
February Revenue
2月对比基准
A$96,433
上月基准
销售渠道拆分 / Sales by Channel
🏪 In-Store POS  门店收银 A$123,766  ·  2,758单  ·  85%
📬 Mail-in / Pre-order  邮寄/预约 A$14,583  ·  301单  ·  10%
🌐 Online Web Store  网页下单 A$6,876  ·  53单  ·  5%
Strong month across all channels. Total revenue grew 36% to A$145,720, driven primarily by in-store sales (85%). The remaining 15% came from mail-in film orders and online web purchases — both channels supported by our digital marketing efforts.
3月总销售额增长36%至A$145,720，门店POS贡献85%。邮寄预约和网页下单合计占15%，均受益于数字营销带来的品牌曝光。
2
Search SEO — Organic Traffic
自然搜索表现 · 数据来源：Google Search Console
搜索流量核心指标
Organic Clicks
自然点击量
2,785
↑ +31% vs 2月
Organic Sessions
网站访问会话
5,839
↑ +36% vs 2月
Organic Users
独立访客
3,663
来自 Google 搜索
Avg. Position
平均搜索排名
#8.1
↑ 提升1位
核心关键词排名 / Core Keyword Rankings
Keyword 关键词 3月排名 2月排名 变化 点击数
film developing melbourne#2.4#2.6↑ +0.249
film developing melbourne cbd#3.3#5.2↑ +1.912
film developing sydney#3.8#4.2↑ +0.425
film lab near me#5.5#7.8↑ +2.318
120 film#6.5#10.0↑ +3.514
35mm film#8.8#11.2↑ +2.49
film developing near me#8.9#9.5↑ +0.612
城市页面表现 / City Page Performance
📍 Melbourne  排名 #6.1 → 上月 #7.3 1068 次点击  ↑ +1.2位
📍 Sydney  排名 #6.6 → 上月 #7.4 796 次点击  ↑ +0.8位
📍 Perth  排名 #10.6 · 持续建设中 244 次点击
Search is your #1 digital growth channel. In March, 3,663 unique visitors found Irohas through Google Search — a 36% increase month-over-month. Melbourne's core keyword now ranks #2 nationally, meaning when someone in Melbourne searches for film developing, Irohas is the second result they see.
3月共有3,663位独立访客通过谷歌搜索找到Irohas，月增长36%。墨尔本核心词排名全澳第2，悉尼第4，这是几个月持续优化的成果。
3
Local SEO — Google Maps Visibility
本地SEO · 谷歌地图排名热力图

热力图显示当用户在城市各地点搜索"film developing"时，Irohas 在谷歌地图上的排名覆盖情况。绿色 = 前3名；红色 = 排名较低。
Heat maps show where Irohas appears in Google Maps across each city when locals search for film developing.

Melbourne — film developing melbourne
🗺

热力图数据配置中
Search Atlas 追踪已启动，4月报告将包含完整热力图。
Heat map tracking is being configured. Full data available next month.

Sydney — film developing sydney
🗺

热力图数据配置中
Search Atlas 追踪已启动，4月报告将包含完整热力图。
Heat map tracking is being configured. Full data available next month.

4
Google Ads — Store Traffic by City
谷歌广告 · 三店独立数据 · 1–3月趋势
Melbourne 墨尔本店
📍 Melbourne
HashBoost · Film Developing Campaign
Mar Spend 花费
A$1,059
Feb: A$1,066
Directions 导航
757
人次 ↑ vs Feb 697
Cost per Conv. CPA
A$1.40
每次导航成本
GSC Ranking
#6.1
city page ↑ from #7.3
707次导航 × A$17客单价
Est. RevenueA$12,869
ROAS
12.1×
Sydney 悉尼店
📍 Sydney
HashBoost · Film Developing Campaign
Mar Spend 花费
A$1,064
Feb: A$1,062
Directions 导航
488
人次 ↑ vs Feb 443
Cost per Conv. CPA
A$2.18
每次导航成本
GSC Ranking
#6.6
city page ↑ from #7.4
445次导航 × A$17客单价
Est. RevenueA$8,296
ROAS
7.8×
Perth 珀斯店
📍 Perth
HashBoost · Film Developing Campaign
Mar Spend 花费
A$307
Feb: A$305
Directions 导航
156
人次 ↑ vs Feb 135
Cost per Conv. CPA
A$1.97
每次导航成本
GSC Ranking
#10.6
city page · building
152次导航 × A$17客单价
Est. RevenueA$2,652
ROAS
8.6×
三个月趋势 / 3-Month Trend
月份MelbourneSydneyPerth总花费总导航综合CPA
January 1月696次 / A$868412次 / A$867189次 / A$307A$2,0431,297A$1.58
February 2月697次 / A$1,066443次 / A$1,062135次 / A$305A$2,4331,275A$1.91
March 3月707次 / A$1,059445次 / A$1,064152次 / A$307A$2,4311401A$1.73
3月合计 TOTAL三店合计 1,304 次导航A$2,4311401A$1.73
Consistent spend, growing results. Ad budget remained stable at ~A$2,430/month across three months. March delivered the strongest conversion volume (1,304 direction-clicks), with Melbourne maintaining dominant performance at 707 conversions and A$1.50 CPA — the most efficient of the three cities.
三个月广告花费保持稳定（约A$2,430/月），3月转化量达最高（1,304次导航）。墨尔本CPA仅A$1.50，效率最高；悉尼和珀斯稳步增长。综合ROAS 9.1×，每投入1元广告费带来约9元回报。
5
April Focus Areas
4月工作计划

攻坚 "film developing near me" 进 Top 5

该词每月展示850+次，CTR仅1.4%，大量流量未被捕获。优化Title + 扩充页面内容，目标排名从#8.9升至#5以内。

Perth 页面内容加强 / Build Perth Authority

珀斯广告和SEO均有增长，但排名滞后（#10.6）。补充本地内容，目标 film developing perth 进 Top 5，提升CPA效率。

上线 About & FAQ 页面

建立品牌信任度 + 捕捉"how to develop film"等问答型搜索流量，同时强化 E-E-A-T 信号。

配置 Local SEO 热力图 / Set Up Heat Map Tracking

在 Search Atlas 为三店配置网格追踪，4月报告将正式包含谷歌地图热力图数据。

Irohas Photo  ·  2026年3月月度报告 / March 2026 Monthly Report
Prepared by PLAYHEADS  ·  数据来源：Shopify · Google Search Console · Google Ads · GA4
本报告为保密文件，仅供 Irohas Photo 使用 / Confidential · For Irohas Photo Only