March 2026 Monthly Report

2026年3月月度报告 · Confidential

密码错误 / Incorrect password
2026年3月 · Monthly Performance Report

March 2026
Business Report

数据周期：Mar 1 – Mar 31, 2026  ·  Prepared by PLAYHEADS
1
Sales Overview
店铺销售总览 · 数据来源：Shopify
3月整体销售表现
Total Revenue
总销售额
A$141,602
↑ +32% vs 2月
Daily Orders
日均订单
97.9
单/天
3月合计 3,034 单
Daily Revenue
日均收入
A$4,568
/天
Net Revenue
Avg. Order Value
平均客单价
A$46.68
↑ +9% vs 2月
销售渠道拆分 / Sales by Channel
🏪 In-Store POS  门店收银 A$120,700  ·  2,687单  ·  85%
📬 Mail-in / Drop off  线上邮寄/线下送卷 A$13,832  ·  288单  ·  10%
🌐 Online Web Store  网店下单 A$7,187  ·  57单  ·  5%
Strong month across all channels. Total revenue grew 32% to A$141,602, driven primarily by in-store sales (85%). The remaining 15% came from mail-in/drop-off orders and online store purchases — both channels supported by our digital marketing efforts.
3月总销售额增长32%至A$141,602，门店POS贡献85%。线上邮寄/线下送卷和网店下单合计占15%，均受益于数字营销带来的品牌曝光。
2
Search SEO — Organic Traffic
自然搜索表现 · 数据来源：Google Search Console
搜索流量核心指标
Daily Organic Clicks
日均自然点击
133
↑ +22.3% vs 2月
上月 109 次/天 · 3月合计 4,135
Click-Through Rate
平均点击率
5.85%
↑ +1.22pp vs 2月
上月 4.63%
Avg. Position
平均搜索排名
#8.1
↑ 提升1.0位
上月 #9.1
Daily Orders
日均订单
97.9
单/天
3月合计 3,034 单
核心关键词排名 / Core Keyword Rankings
Keyword 关键词 3月排名 2月排名 变化 点击数
film developing melbourne#2.4#3.9↑ +1.565
film developing melbourne cbd#3.3#5.2↑ +1.912
film developing sydney#3.8#4.2↑ +0.425
film lab near me#5.5#7.8↑ +2.318
120 film#6.5#10.0↑ +3.514
35mm film#8.8#11.2↑ +2.49
城市页面表现 / City Page Performance
📍 Melbourne  排名 #6.1 → 上月 #7.3 34.5 次/天  ↑ +21.7%
📍 Sydney  排名 #6.7 → 上月 #7.4 25.7 次/天  ↑ +31.0%
📍 Perth  排名 #10.9 · 持续建设中 7.9 次/天  ↑ +18.6%
Search is your #1 digital growth channel. Daily organic clicks grew 22.3% to 133/day (vs 109/day in February), after normalizing for the difference in month length. Melbourne's core keyword ranks #2 nationally, with the homepage averaging 43.7 clicks/day (+37.0%). All three city pages grew on a daily basis: Melbourne +21.7%, Sydney +31.0%, Perth +18.6%.
日均自然搜索点击增长22.3%至133次/天（2月109次/天），消除天数差异后的真实增长。墨尔本核心词排名全澳第2，首页日均43.7次点击（+37.0%）。三个城市页面日均全线增长：墨尔本+21.7%、悉尼+31.0%、珀斯+18.6%。
3
Google Ads — Store Traffic by City
谷歌广告 · 三店独立数据 · 1–3月趋势
Melbourne 墨尔本店
📍 Melbourne
HashBoost · Film Developing Campaign
Mar Spend 花费
A$1,059
Feb: A$1,066
Directions 导航
743
人次 ↑ vs Feb 697
Cost per Conv. CPA
A$1.43
每次导航成本
GSC Ranking
#6.1
city page ↑ from #7.3
743次导航 × A$17客单价
Est. RevenueA$12,631
ROAS
11.9×
Sydney 悉尼店
📍 Sydney
HashBoost · Film Developing Campaign
Mar Spend 花费
A$1,064
Feb: A$1,062
Directions 导航
465
人次 ↑ vs Feb 443
Cost per Conv. CPA
A$2.29
每次导航成本
GSC Ranking
#6.7
city page ↑ from #7.4
465次导航 × A$17客单价
Est. RevenueA$7,905
ROAS
7.4×
Perth 珀斯店
📍 Perth
HashBoost · Film Developing Campaign
Mar Spend 花费
A$307
Feb: A$305
Directions 导航
154
人次 ↑ vs Feb 135
Cost per Conv. CPA
A$1.99
每次导航成本
GSC Ranking
#10.9
city page · building
154次导航 × A$17客单价
Est. RevenueA$2,618
ROAS
8.5×
三个月趋势 / 3-Month Trend
月份MelbourneSydneyPerth总花费总导航综合CPA
January 1月696次 / A$868412次 / A$867189次 / A$307A$2,0431,297A$1.58
February 2月697次 / A$1,066443次 / A$1,062135次 / A$305A$2,4331,275A$1.91
March 3月743次 / A$1,059465次 / A$1,064154次 / A$307A$2,4311,362A$1.78
3月合计 TOTAL三店合计 1,362 次导航A$2,4311,362A$1.78
Consistent spend, growing results. Ad budget remained stable at ~A$2,430/month across three months. March delivered the strongest conversion volume (1,362 direction-clicks), with Melbourne leading at 743 conversions and A$1.43 CPA — the most efficient of the three cities.
三个月广告花费保持稳定（约A$2,430/月），3月转化量达最高（1,362次导航）。墨尔本CPA仅A$1.43，效率最高；悉尼和珀斯稳步增长。综合ROAS 9.5×，每投入1元广告费带来约9.5元回报。
4
April Focus Areas
4月工作计划

Perth 页面内容加强 / Build Perth Authority

珀斯广告和SEO均有增长，但排名滞后（#10.9）。补充本地内容，目标 film developing perth 进 Top 5，提升CPA效率。

上线 About & FAQ 页面

建立品牌信任度 + 捕捉"how to develop film"等问答型搜索流量，同时强化 E-E-A-T 信号。

Irohas Photo  ·  2026年3月月度报告 / March 2026 Monthly Report
Prepared by PLAYHEADS  ·  数据来源：Shopify · Google Search Console · Google Ads · GA4
本报告为保密文件，仅供 Irohas Photo 使用 / Confidential · For Irohas Photo Only